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Do you know where your website visitors are coming? What referring sites give your business the best converting visitors? What online marketing efforts are a waste of time? Google Analytics is the first powerful step in improving your online marketing strategy.
Before you can convert visitors into customers, you need some visitors! Analytics can you give you some ideas, but search engine marketing (like Adwords) or basic search engine optimization (SEO) efforts are good places to start to give your business a boost in traffic.
What happens to the traffic that does get to your website? With an email marketing program, your business can capture these leads into a sales system that builds a relationship and encourages repeat business instead of losing them when they leave your website.
Once you have a traffic-boosting, lead-capturing marketing system in place, it's time to up the ante with what you're getting out of your system! Eliminate barriers to conversion - whether your goal is to get visitors to sign up for a newsletter, register for a webinar or buy a product.
