Marketing Services for Small Businesses

You don’t have to spend another second on marketing that doesn’t work.

I help clients get more of the right kind of traffic to their websites and more out of that traffic. We tune-up their Google Analytics account for maximum impact and develop SEO strategies that are focused on ideal clients and work in the real world.

You and I are a good fit if…

You and I are a good fit if you’re a service provider who’s been in business for a few years. You have a website but you don’t feel like you’re getting enough traction from it online. You might have experimented with things like keyword optimization but aren’t really sure what you’re doing and might even be a little doubtful that “seo” can really work for a business like yours.

You’re spending all your time on PUSH style marketing – prospects don’t come in the door as much if you’re not pressing send on a newsletter, pressing publish on a blog post, tweeting and posting on social media, paying for Facebook ads, speaking at events or some other marketing activity that requires YOU to be pressing the button.

You just want an easier way to get more leads, newsletter subscribers and clients to your website. You are AWESOME at what you do – if only you could put yourself in front of more eyeballs, your business would certainly take off. But you’re getting exhausted by all the marketing things you’re “supposed” to be doing and don’t really feel like your website is doing its job as the online salesman it’s supposed to be.

We’ll work together on your biggest online marketing obstacle – whether that’s getting more out of the traffic you currently have or getting more of the right kind of traffic to your website.

How We Can Work Together

I offer done-for-you Google Analytics and SEO packages, or you might be interested in my DIY programs.

If you’re interested in working with me 1-on-1, go ahead and schedule a free consult to see if we’d be a good fit together. I only work with 4 new clients a month and am currently scheduling new clients 4-6 weeks out. Why? Because it’s incredibly important to me that I have enough bandwidth to deliver above-and-beyond for my crazy-good-fit clients.

Think that could be you? Set up a time for us to chat.

Tara Gentile on SEO“If you’re listening to anyone else but Liz Lockard on search, you’re wasting your time. I’m just so tired of people being taken advantage of when it comes to SEO. I love her approach and what it stands for in terms of both business strategy & people-centric thinking.”

-Tara Gentile, business strategist and author of The Art of Growth

Turbo Charge Your Google Analytics Package

Do you know where your newsletter subscribers are coming from? Which websites are sending you the best converting traffic? Do you know which Facebook ad not has the most clicks, but is sending you the best quality traffic? Where are you spending most of your marketing time? Is all that time on Facebook, Pinterest, or Twitter *really* working for you? Where are the holes in your website?

Google Analytics is a totally free tool that can give you all of the answers to these questions — if it’s setup properly for YOUR business.

In our Google Analytics work together, we’ll answer ALL of these questions and more. We’ll finally figure out what marketing is working for you and what’s not – including the offline kind!

Do any of these sound familiar?

  • You *think* you know what marketing is working for your business, but you don’t know for sure.
  • You feel like you could have more focus in what you’re doing online, but you’re just not sure where to start.
  • You’re afraid to stop doing any certain kind of marketing because experts are telling you *have* to be doing it.
  • When someone contacts you to work with you or signs up for your newsletter, you have no idea where they came from.

I’ll help you find out exactly what’s going on with the traffic on your website and what marketing activities aren’t doing SQUAT for your business. I’ll help you find the marketing gold mines that you need to be spending more time and/or money on because their ROI is off the charts.

When we’re done, you’ll have absolute confidence in every marketing choice you make and only focus on high-return marketing activities and less time on shoddy stuff. You’ll sigh with relief when I tell you which social media channel you can just say fuggedaboutit to.

As a result of our Google Analytics work together, you will…

  • Say GOODBYE forever to marketing that isn’t turning up a single solid lead and get to focus JUST on what’s working for you.
  • Reclaim a lot of your work days and fill it with more of your genius zone
  • Know exactly where the holes are on your website and how to fix them
  • Feel more confident in your marketing choices and more relaxed because you’re spending less time stressing about all the marketing things social-media-shouting experts are telling you you’re ‘supposed’ to be doing.

Less shoddy marketing, less stress, more time doing what you love. Sounds pretty good, no?

This package includes:

* Deep Dive Getting to Know You Session

We’ll spend an hour chatting all about your business, your customers, what marketing you’re currently doing, where your business is headed and so much more. After this session, I’ll be super-equipped to jump into your Google Analytics with YOUR business goals in mind.

* Google Analytics Installation Verification

One of the biggest barriers to accurate tracking is improperly setup tracking code. I’ll make sure your Google Analytics account is installed and setup properly – if you don’t already have it installed, I’ll install it!

* Block internal traffic

How often do you visit your website to grab something, make an update, publish a post or make tech edits? How often does your assistant or someone you’ve hired make website edits? We’ll configure Google Analytics so your internal team visits aren’t skewing your data and messing with your conversion numbers.

* Tracking Conversions

I’ll work with your Google Analytics and email marketing service provider to make sure we’re set to track where your subscribers are coming from. I’ll also make sure we’re set to track email inquiries from your website. *does not include tracking sales or ecommerce (often a little more complicated – can be quoted separately)

* Easy-to-read custom dashboards

Dashboards are really simple ways to view the most important metrics of your business. No drilling down into complicated, intimidating charts. All the important metrics for YOUR business at-a-glance!

* The How-to-Read-Analytics-For-Fun-&-Profit Call

Where you become a fearless Google Analytics navigator who knows exactly what’s important to look at and what you can ignore; and ALL my immediate recommendations on how to improve your website to get more marketing juice out of your online presence

The Turbo Charge Your Google Analytics package is $1500.

Think this might be a good fit?
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SEO Strategy Made Easy Package

I work with service providers who have a business they love but are having trouble getting traction online. Maybe you have a website that you spent a lot of time or money in developing, but now that it’s live you realize that just setting up your online shop isn’t the only piece to the online traffic puzzle. You’ve maybe heard of “search engine optimization,” perhaps even installed a plugin or tried to optimize a blog post or two but still aren’t really seeing the results you think you should be getting.

>> Did you know that only 23% of searchers progress beyond the first page of search results (source: Intraspin). Where does your website sit?

I work with clients who have awesome things to offer to the world and just need more eyeballs on their offerings. You want more of your ideal clients finding your website without you having to go out and find them. With absolutely no sleaze. Is that too much to ask? (Pssst – No, it isn’t).

Do any of these sound familiar?

  • You wonder why you’re not getting the search engine traffic your business deserves.
  • You feel like you’re putting a lot of effort into blogging and a website that’s just not generating what you thought it would be.
  • You are afraid that search engine optimization really only works for big companies, not small businesses like yours.
  • You might be worried that the ‘tech’ bit of search engine optimization is beyond you and you’ll have to hire yet another person to help you with your website.
  • When you get sick or go on vacation, your marketing funnel dries up. If you’re not actively publishing, emailing, tweeting, or networking, no leads are coming in.

I’ll help you develop an SEO strategy that’ll mean leads coming in your online door in the middle of the night (and during the day!) while you focus on delivering the goods to clients you love to serve.

When we’re done, you’ll know exactly what to do on your site to make some SEO magic happen. You’ll start to see a steady climb in traffic and more of the right kind of clients knocking on your virtual door.

As a result of our SEO strategy work together, you will…

  • Feel comfortable with what SEO means for your business and what to do each time you publish a new page or blog post.
  • Have no trouble making simple tech tweaks to amplify your website’s SEO power.
  • Have a step-by-step real world plan of how to implement search engine optimization for your website.
  • Feel super pumped when you start to see more of your ideal clients email you out of seemingly nowhere.
  • More time to focus on what you want to be doing in your business, instead of constantly running around trying to drum up leads out of every channel you can think of.

This package includes:

* Deep Dive Getting to Know You Session

We’ll spend an hour chatting all about your business, your customers, what marketing you’re currently doing, where your business is headed and so much more. After this session, I’ll be super-equipped to jump into developing an SEO on-site strategy with YOUR business goals in mind.

* SEO Health Check (tech audit)

I’ll use my pro tools to check out how the search engines view your site and where your tech problems are. I’ll give you a prioritized list of what needs fixing and exactly how to do it in your WordPress site. (If you are comfortable publishing a blog post or installing a plugin, this will be a walk in the park for you)

* Competitor Comparison

We’ll take a look at a few of your competitors and how their websites compare to yours. This will help us get an idea of just how tough your specific SEO landscape might be (but also give you ideas of where to steal get inspired by some strategy)

* Keyword to Content Strategy

This is the meat and potatoes of our work together. You won’t get a keyword dump list from me – you’ll get a keyword-to-content map for your website. What keywords you should be focusing on in your current content, what new content you should consider creating, and exactly how to “keyword optimize” each page or post (complete with a super-friendly plug-and-play diagram)

* Deliver & Conquer Strategy Session

In our wrap-up call, we’ll walk through all the insights I’ve found for you – including the step-by-step tech audit list as well as your keyword-to-content strategy, giving you examples, explaining exactly what to do and answering allllll of your questions.

* What else?

Our work together will also include:

  • 10-day turn-around. Yep, just ten days after our first session, you’ll have an on-site SEO strategy you can run with.
  • Personalized Strategy report. You’ll get a copy of the report we’ll go over during our strategy session – all the tech audit walk-through bits and keyword content map in written form.
  • Recording of our Deliver & Conquer Strategy Session. So you can revisit what we talked about again (and again) when you need to.
  • Email follow-up. Within the first month after our work together, I’ll reach out to see if you have any lingering questions (since these always come up!), and we’ll address any via that email.

The SEO Made Easy package is $1500.

Think this might be a good fit? Not sure?

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Bundled Package: Turbo Charge Your Google Analytics + SEO Made Easy Package

Want to know what’s going on with your current website traffic, get more out of that traffic, focus your online marketing efforts AND drive more of your ideal clients to your website? You can book both packages as a bundle for a $500 savings.

The bundled package is $2500.

Let’s Get Started

Are you interested in working with me? Here’s how to get started.

Step 1. Schedule a complimentary, no-obligation consult. You can do that right here.

Step 2. At the scheduled time of your consult, we’ll consult! We’ll use the opportunity to make sure we’re the perfect fit before you commit.

Step 3. Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we aren’t a perfect fit, I’m happy to share other resources to help you get what you need.

Have questions? Email me. 

What People Are Saying About Liz

Liz Unlocks the Answers

“I thought I was pretty savvy with Google Analytics, and I didn’t know that’d I’d get enough out of the session to make it worth the investment. The goal comparison charts were eye-opening. There were truths about my marketing and content that I’d been long sweeping under the rug…but here they were, right on my screen.

But, instead of feeling frustrated or overwhelmed, I had a game plan. I started making small changes right away.

One thing I’ve done (that I didn’t expect) is to do some keyword research. I never really cared much about my SEO before, but I suddenly acknowledged how I was sabotaging some of my own marketing efforts.

I was happy to see that my opt-in rates weren’t that bad, but I have noted some pages that get a lot of traffic and very little conversion. I’m going back through these pages to see if I can create a better call-to-action to increase the conversion rates.

Would I recommend working with Liz on a Google Analytics? Yes, absolutely! Very few business owners realize that the answers to their most pressing marketing questions are waiting to be found in their Google Analytics data. Should you be spending more time on Twitter or Facebook? Which of your blog posts are most effective? Liz unlocks the answers for you in the Google Analytics package. It’s eye opening!

-Brigitte Lyons, Owner, Unfettered Ink

50% Increase in Jobs Booked

“At first, I was worried that I wouldn’t see a return on my investment. I had used Google Adwords in the past myself and it turned out to be a waste of money. But after working with Liz, I have seen an increase in business and I look forward to setting my business on the right track for advertising and marketing with results. We had a 50% increase in jobs booked and a huge increase in phone calls and emails about our services.

Liz delivered as she said she would without any bs – she was straightforward and honest. Would I recommend Liz? Absolutely, I have already highly recommended Liz to several people. She is easy to deal with, gives you a chance to ask questions and speak with her, was honest in what she could and couldn’t do. I love Liz and look forward to working on more projects together.”

-Carolyn Horten, Owner & Creative Director, Christmas Specialists

You Owe It to Yourself to Hire Her

“I just want to give a shout out to Liz Lockard. I hired her to do an SEO report for me and have implemented some of her suggestions. I know I need to do more and work with her more intensively, but I’m already reaping the benefits. People have started calling me about my college program and they’re finding me thanks to her SEO tips!

Our one-on-one sessions put me at ease, helped me understand the process, and left me feeling excited and empowered about something that once made me feel incredibly overwhelmed. I was so impressed by how Liz got herself in sync with my mission for Get Yourself Into College. She definitely went above and beyond my expectations. You owe it to yourself to hire her!”

-Jennifer B. Bernstein, Founder, Get Yourself Into CollegeTM

Speaks in a Language You Can Understand

“I can warmly recommend Liz – she’s easy to work with, she speaks in a language you can understand and she’s fun. She makes implementing her suggestions so easy as well.”

-Sidsel Dorph-Jensen, Founder, Portfolio Design Lab


What are you waiting for?

freeconsultBut hurry – I only work with 4 new clients per month.

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