Marketing Services
What could your small business be doing to improve its marketing on the web? A little? A lot? Not sure? Deciding on what marketing action to take can be daunting for your small businesses when you already have hundreds of decisions to make and lack the endless trial-by-error budgets of your larger competitors. I help small businesses on the web like yours make the biggest impact decisions for their marketing budgets. A list of my most recommended services for small business on the web is below.
What Clients Are Saying About Liz
50% Increase in Jobs Booked
“At first, I was worried that I wouldn’t see a return on my investment. I had used Google Adwords in the past myself and it turned out to be a waste of money. But after working with Liz, I have seen an increase in business and I look forward to setting my business on the right track for advertising and marketing with results. We had a 50% increase in jobs booked and a huge increase in phone calls and emails about our services.
Liz delivered as she said she would without any bs – she was straightforward and honest. Would I recommend Liz? Absolutely, I have already highly recommended Liz to several people. She is easy to deal with, gives you a chance to ask questions and speak with her, was honest in what she could and couldn’t do. I love Liz and look forward to working on more projects together.”
-Carolyn Horten, Owner & Creative Director, Christmas Specialists
You Owe It to Yourself to Hire Her
“Our one-on-one sessions put me at ease, helped me understand the process, and left me feeling excited and empowered about something that once made me feel incredibly overwhelmed.
I was so impressed by how Liz got herself in sync with my mission for Get Yourself Into College. She definitely went above and beyond my expectations. You owe it to yourself to hire her!”
-Jennifer B. Bernstein, Founder, Get Yourself Into CollegeTM
Speaks in a Language You Can Understand
“I can warmly recommend Liz – she’s easy to work with, she speaks in a language you can understand and she’s fun. She makes implementing her suggestions so easy as well.”
-Sidsel Dorph-Jensen, Founder, Portfolio Design Lab
Search Engine Marketing Services
“My website needs relevant traffic – TODAY.”
Search Engine Marketing (SEM) services (like Google Adwords) are ideal for small businesses who are looking to get in front of relevant internet searchers and who don’t want to wait for the results of search engine optimization. Although other options exist, the most popular SEM service is Google Adwords. Paying per click with Google Adwords means being able to put your website at the top of search results almost immediately after setting up a campaign and only paying when it works. SEM is among the highest ROI direct marketing channels that exist – it returned an average of $21.85 for every dollar spent in 2009 (source: Direct Marketing Association). When done correctly, Google Adwords campaigns can send purchase-ready visitors to your site. How many visits did your website get today?
Recommended with: Google Analytics, Landing Page Optimization, Email Marketing
Search Engine Optimization Services
“I want the most traffic possible for my site and don’t mind waiting a few months to see results.”
Search Engine Optimization (SEO) is the only way to naturally turn up in potential customer’s internet searches. SEO campaigns can take 3-6 months to see results but can capture more traffic than any other online marketing method. Proper SEO campaigns involve making sure your business’ website is as search-engine-friendly as possible as well as improving the search-engine perceived importance of your website through naturally paced link-building campaigns. Only 23% of searchers progress beyond the first page of search results (source: Intraspin). How many of your competitors are ahead of your website in search results?
Recommended with: Google Analytics, Landing Page Optimization, Email Marketing
Email Marketing Services
“What about my website visitors who aren’t ready to purchase? I want to keep them in my sales funnel.”
Email marketing is one of the highest ROI marketing channels for small businesses on the web. How many visitors come to your website in their research (not purchase) phase? A solid email marketing program captures these visitors and keeps you top of mind and reinforces why your business is the right choice for when they reach the purchase stage. Email marketing done well means high open rates and low unsubscribe rates because your list can’t wait to read the value you promise and provide in your emails. Email marketing returned $43.62 per dollar spent in 2009. What ROI are you getting from your current marketing efforts?
Recommended with: Google Analytics, Landing Page Optimization, SEM/SEO
Other Marketing Services
When working with a marketing consultant who specializes in helping small businesses on the web, you’ll find a lot of services may overlap. A lot of these services can be customized to your specific small business marketing needs. Some additional marketing services requested by clients are listed here. Don’t see what you’re looking for or not sure what your small business needs? Just shoot me an email – liz @ lizlockard.com (remove spaces).
- Landing Page Optimization (are your visitors doing what you want them to when they get to your site?)
- Ideal Client Profiling (do you know exactly who you’re marketing to?)
- Google Analytics Integration (do you know how many visitors you’re getting a week and where they’re coming from?)
- Social Media Profile Optimization (are you on the right networks for your market? are your tweets/posts getting you any business?)
Free Zero Hassle Consultation
So what are you waiting for?
