You don’t have to spend another second on marketing that doesn’t work.
I help clients get more of the right kind of traffic to their websites and more out of that traffic. We tune-up their Google Analytics account for maximum impact, develop SEO strategies that are focused on ideal clients and work in the real world or create incredibly sales-focused Adwords campaigns for “need sales now” modes.
You and I are a good fit if…
You and I are a good fit if you’re a service provider who’s been in business for a few years. You have a website but you don’t feel like you’re getting enough traction from it online. You might have experimented with things like keyword optimization but aren’t really sure what you’re doing and might even be a little doubtful that “seo” can really work for a business like yours.
You’re spending all your time on PUSH style marketing – prospects don’t come in the door as much if you’re not pressing send on a newsletter, pressing publish on a blog post, tweeting and posting on social media, paying for Facebook ads, speaking at events or some other marketing activity that requires YOU to be pressing the button.
You just want an easier way to get more leads, newsletter subscribers and clients to your website. You are AWESOME at what you do – if only you could put yourself in front of more eyeballs, your business would certainly take off. But you’re getting exhausted by all the marketing things you’re “supposed” to be doing and don’t really feel like your website is doing its job as the online salesman it’s supposed to be.
We’ll work together on your biggest online marketing obstacle – whether that’s getting more out of the traffic you currently have or getting more of the right kind of traffic to your website.
How We Can Work Together
I offer done-for-you Google Analytics, Google Adwords and SEO packages, or you might be interested in my DIY programs.
If you’re interested in working with me 1-on-1, go ahead and schedule a free consult to see if we’d be a good fit together. I only work with about 4 new clients a month. Why? Because it’s incredibly important to me that I have enough bandwidth to deliver above-and-beyond for my crazy-good-fit clients.
Think that could be you? Set up a time for us to chat.
If you’re listening to anyone else but Liz Lockard on search, you’re wasting your time.
I’m just so tired of people being taken advantage of when it comes to SEO. I love her approach and what it stands for in terms of both business strategy & people-centric thinking.
Do any of these sound familiar?
You *think* you know what marketing is working for your business, but you don’t know for sure.
You feel like you could have more focus in what you’re doing online, but you’re just not sure where to start.
You're afraid to stop doing any certain kind of marketing because experts are telling you *have* to be doing it.
When someone contacts you to work with you or signs up for your newsletter, you have no idea where they came from.
You know your ideal client like you know your best friend but you're in need of WAY more of them, like yesterday.
You realize Adwords has potential, but you've tried it in the past and got zilch from it.
You wonder why you’re not getting the search engine traffic your business deserves.
You feel like you’re putting a lot of effort into blogging and a website that’s just not generating what you thought it would be.
You are afraid that search engine optimization really only works for big companies, not small businesses like yours.
You might be worried that the ‘tech’ bit of search engine optimization is beyond you and you’ll have to hire yet another person to help you with your website.
When you get sick or go on vacation, your marketing funnel dries up. If you’re not actively publishing, emailing, tweeting, or networking, no leads are coming in.
Let’s Get Started
Are you interested in working with me? Here’s how to get started.
Step 1. Schedule a complimentary, no-obligation consult. You can do that right here.
Step 2. At the scheduled time of your consult, we’ll consult! We’ll use the opportunity to talk about the best approach for where you're at and make sure we’re the perfect fit before you commit.
Step 3. Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we aren’t a perfect fit, I’m happy to share other resources to help you get what you need.
Have questions? Email me.
What People Are Saying About Liz
Liz Unlocks The Answers
I thought I was pretty savvy with Google Analytics, and I didn’t know that’d I’d get enough out of the session to make it worth the investment. The goal comparison charts were eye-opening. There were truths about my marketing and content that I’d been long sweeping under the rug…but here they were, right on my screen.
But, instead of feeling frustrated or overwhelmed, I had a game plan. I started making small changes right away.
One thing I’ve done (that I didn’t expect) is to do some keyword research. I never really cared much about my SEO before, but I suddenly acknowledged how I was sabotaging some of my own marketing efforts.
I was happy to see that my opt-in rates weren’t that bad, but I have noted some pages that get a lot of traffic and very little conversion. I’m going back through these pages to see if I can create a better call-to-action to increase the conversion rates.
Would I recommend working with Liz on a Google Analytics? Yes, absolutely! Very few business owners realize that the answers to their most pressing marketing questions are waiting to be found in their Google Analytics data. Should you be spending more time on Twitter or Facebook? Which of your blog posts are most effective? Liz unlocks the answers for you in the Google Analytics package. It’s eye opening!
Over 150 Subscribers in 24 Hours
Would I recommend Liz? Yes, Definitely! My only hesitation was the cost, but it was well worth it. I have seen my conversions increased and the number of people who sign up for my newsletter increase as well – I got over 150 subscribers within 24 hours of implementing her advice after the second session!
This was truly eye opening and I learned so much about increasing my conversions. I also loved that Liz actually looked at my google analytics, set up my dashboard, integrated my shopping cart with analytics. Thanks so much for all your help!
Helped Me Create a Better Long-Term Strategy
Liz was great to work with! She helped me better understand the many layers of SEO – that it isn’t as simple as optimizing pages and using keywords – and create a better long-term strategy.
You Owe It To Yourself To Hire Her
I just want to give a shout out to Liz Lockard. I hired her to do an SEO report for me and have implemented some of her suggestions. I know I need to do more and work with her more intensively, but I’m already reaping the benefits. People have started calling me about my college program and they’re finding me thanks to her SEO tips!
Our one-on-one sessions put me at ease, helped me understand the process, and left me feeling excited and empowered about something that once made me feel incredibly overwhelmed. I was so impressed by how Liz got herself in sync with my mission for Get Yourself Into College. She definitely went above and beyond my expectations. You owe it to yourself to hire her!
Both Strategic And Tactical
Liz created a real, actionable and customized SEO strategy for my business. She helped me identify where my potential clients are hanging out and how I can best connect with them. She delivered a plan that I can implement far into the future and guided me when the technology aspects felt overwhelming. Liz is both strategic and tactical — and gave helpful advice when needed.
Smart as a Whip
Liz Lockard is as smart as a whip when it comes to Google Analytics! She got things in order and I’m starting to now make more sense of my traffic and conversions which is great. If you’re looking to hire an expert to build your customized analytics program, look no further!
Every Action & Exercise Was Impactful
At first, I was worried that either the training was going to be too technical for me to follow and apply to future SEO growth or that it was going to be too simple and similar to content that can be found on the web. But the session was incredibly inspirational and went far beyond technical SEO lessons. It really set my business on the right path for future growth and I feel more connected and inspired by my community than I ever have before!
My Google search rankings have improved and I am creating content that is more appreciated by my audience and is bringing more visitors to my website.
I highly recommend Liz’s services to anyone who needs helps getting their business back on track and refocused for future growth. I love how no-nonsense the sessions were and I felt like every action and exercise was impactful.
Translates Data Into Actionable Advice
Liz helped me focus my attention on the most important areas that need improvement. Would I recommend her? Yes, absolutely.
She provides a very robust data analysis of a website but <strong>most importantly translates this analysis into actionable advice.
50% Increase In Jobs Booked
At first, I was worried that I wouldn’t see a return on my investment. I had used Google Adwords in the past myself and it turned out to be a waste of money. But after working with Liz, I have seen an increase in business and I look forward to setting my business on the right track for advertising and marketing with results. We had a 50% increase in jobs booked and a huge increase in phone calls and emails about our services.
Liz delivered as she said she would without any bs – she was straightforward and honest. Would I recommend Liz? Absolutely, I have already highly recommended Liz to several people. She is easy to deal with, gives you a chance to ask questions and speak with her, was honest in what she could and couldn’t do. I love Liz and look forward to working on more projects together.
She’s a straight-shooter (love that). She is willing to find creative solutions. Doesn’t push back when I hit a guardrail on something I don’t want to do but will help me come up with anther approach. I really appreciate that!
What are you waiting for?