I can help you get more business for your small business website
Hi there! I’m Liz Lockard. (yep that’s me on the right there)
As a marketing consultant, I love helping small businesses get more traffic and conversions for their websites. What does that mean? It means I help you get more eyeballs on your site and more sign-ups, registrations, purchases or more of any other action that’s important to your business.
Is this “tech-stuff” putting you into OVERWHELM mode?
Are you struggling with how to find your audience online and get them to your site?
Are you way too busy with everything else in your life to try and figure out on your own what you need to focus on to grow your business online?
Have you’ve been procrastinating on all this tech stuff because you *think* you don’t understand it?
Then I can help
Let’s break through all the BS that’s stopping you from growing your business online. Every week, I deliver a super-action-oriented step for you to take to grow your business online. Sign up for my weekly tips and start ending the client chase and start growing your client base with me.
What Clients Are Saying About Liz
More About Liz
Basically, I’m a huge geek. Marketing geek that is.
My obsession with marketing began probably back as a kid when I would watch the Super Bowl with my brothers but root for the best ads instead of the teams playing the game. I knew marketing was my “thing” in my first marketing class in college on Consumer Psychology (which ultimately led to my side interest in marketing surveys that work). Getting to know your customer on an instinctive level so you can deliver products, services & marketing that they crave is my idea of a good time
I’ve also always been a bit of a questioner. “But why?” and “Are you sure?” is probably how I’ve responded to every new piece of information I’ve ever encountered in my life. Cue a career seeking data to answer marketing questions and my obsession with Google Analytics.
And the reason I’m here to help you with getting more of the right kind of traffic to your site and not with designing the best window display to bring more in-person foot traffic? That would be the techie in me. I was one of those kids tinkering with websites back in the days of Geocities – my first-ever site had candy button wall paper and a neon green visit counter (I’ve been tracking visits since day 1 of my online life!).
Fast-forward to my first job in-house at a corporate law firm where I was tasked with figuring out the whole “keywords” thing because I was the youngest person in the marketing department. Five years later, I started working as a consultant where I get to help clients from all sorts of industries “get” the website marketing thing – even with zero techie ability.
For the past six years, I’ve worked with hundreds of small business owners and people in small businesses to help them get more of the right kind of traffic to their websites. I hold a Google Analytics qualification and co-run a professional development group for web analysts in Philadelphia, PhillyAnalytics. I’ve led training sessions and classes on Google Analytics and Search Engine Optimization for GirlDevelopIT, the Pennsylvania Conference for Women, marketing associations, government orgs, and more. I’ve been featured in The New York Times, Social Media Examiner, Entrepreneur On Fire, MarketingProfs, Design*Sponge, and more. My blog for non-techies was also recognized as one of the Top 100 Websites For Solopreneurs in 2016 by OneWomanShop.
You can usually find me on Twitter if you want to say hi
If figuring out what’s going on with your website traffic or figuring how out to get more of the right kind of it is something you need help with, I’m always happy to chat.
I love speaking about Google Analytics & SEO – and how to turn these seemingly complex ideas into simple, actionable items that attract more of the right people. You can check out my speaking page here.
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