28 JanGoogle Analytics vs SquareSpace Metrics vs JetPack Stats: Why Don’t They Match Up?

why google analytics won't match squarespace metrics

One of the most asked questions I get when working with Google Analytics clients is *why* don’t the numbers they see inside Google Analytics match up with the numbers they’re seeing elsewhere. Whether that’s SquareSpace Metrics, or Jetpack Stats, or Shopify Traffic Stats, or …. The answer is the same. The truth is – no […]

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14 JanYour 2016 Growth Plans For Your Business Will Fail. Here’s Why.

reason your business plans will fail

Happy New Year! With the new year, comes new plans. New dreams of business growth and what will DEFINITELY work for you this year. I hate to break it to you – but your 2016 plans are setup to fail. Unless you’re doing this one critical piece of planning that is. What’s that? Why, checking […]

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05 NovThe Vanity Metric is Killing Your Business – The What, The Why & The What To Do Instead

vanity metric 1280

When it comes to business building, sometimes it can be slow going. You can put hours, days, months into it and feel like you’re not seeing the traction you *should* be seeing by now. Especially when you see “success” after success story in the blogosphere, you can feel like everyone’s getting there faster than you. […]

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05 Oct{For Photographers} How to Kill It With Holiday Photo Sessions & Card Orders This Year (Even with No Website Traffic)

how to book more holiday photo sessions long graphic

Are you a photographer? Does part of the money you make each year come from selling holiday cards to clients? Or would you like it to be? The trick to doubling, tripling or simply increasing your revenue from holiday cards is all about timing. Exactly when do you start to pitch clients on holiday cards? […]

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21 SepSEO For Your Small Business: When Is The Right Time to Worry About It?


Is there such a thing as too soon for SEO? If you’ve heard anything about getting started with SEO, you probably know that it can take some time. Both to figure out how to make it work for your small business but also for its effects to start to show up in your website stats […]

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08 SepGoogle Analytics Spam: How to Stop It In Its Tracks

how to stop google analytics spam visits - long

If you’re going “whaaaaa?” at the sound of that headline, don’t worry – let me explain: Spam in Google Analytics has always been a small percentage of what’s going on in your account – and for most of my clients, it’s been so small that it’s not even worth worrying about. However, sometime around the […]

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04 AugHow Long Does SEO Take?

How Long Does SEO Take? (screenshot)

But really. Ever wonder how long SEO (search engine optimization) is supposed to take for your website? Just how many small business (wo)man hours are you supposed to log before you get to see some results? In the video below, I walk through this exact question as well as 3 different things to consider when […]

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21 JulHow to Create a Survey That Doesn’t Suck (Huge Guide. Survey Question Examples Included)

Can’t live with ‘em, can’t live without ‘em. Am I right? Of course I’m right! I know you know you should be surveying your audience on a regular basis but let me ask you… Are you actually doing it? If you are – awesome! (though – keep reading – because you might just be making […]

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23 JunGetting Started with SEO: Where to Even Begin?

Getting Started With SEO - Where Do You Even Begin?

One of the MOST asked questions I get goes something like this: Okay, SEO. I get that it’s important. But where I do even begin?? I get it. SEO aka Search Engine Optimization can be a bit overwhelming with all the moving parts. Title tags? Creating links to your site? Writing content? Keyword research? Alt […]

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04 MayCase Study: How to Increase Your Traffic by 10,000 Per Month

How Theresa Reed Increased Her Traffic by 10,000 per month

It’s been awhile since I’ve brought someone else in here to share their traffic story, so I thought I’d sit down with Theresa Reed to share hers with you. Theresa Reed is probably better known as “The Tarot Lady” is an intuitive Tarot reader, teacher, mentor and yogi on a mission to take Tarot from […]

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