easy peasy google analytics tutorialI talk about Google Analytics a lot on this blog, with clients, and in real life at events and trainings.

And while I do have this free course you can take to walk you through getting started with Google Analytics, I wanted to pull together all the best stuff I have on Google Analytics in this summary Google Analytics tutorial.


Getting Started

What Exactly is Google Analytics? (the plain english guide)
What is Google Analytics? (Explained in Plain English)

Have you heard about google analytics but wondered just what exactly it is? Or log in to it and just don’t know where to start? This guide is for you.


Beginner Google Analytics Tutorial
How to Install Google Analytics: 3 Essential Steps for the Beginner

Find Google Analytics a little confusing? Check out this easy step-by-step beginner’s guide to set up Google Analytics for your website.


And, if you need more guidance:

How to Install Google Analytics on Any and Every Website
How to Install Google Analytics on Any and Every Website

Looking for how to install Google Analytics on your WordPress, Weebly, SquareSpace, Blogger, Shopify, Big Commerce, Joomla, Tumblr or other website? This ultimate guide has you covered.


Defining Terms

direct traffic in google analytics title image
What is Direct Traffic?

Ever see (direct) / (none) show up in your Google Analytics? Check out this post for more on what that means and what to do about it.


What the Heck is a Bounce Rate
What the Heck is a Bounce Rate?

Bounce rate in Google Analytics explained plain & simple. What is it, where do you find it and what do you do about it?


Configuring for Success

Hitting Google Analytics Goals and Targets
How to Setup Google Analytics Goals

A quick walk-through to setting up Google Analytics Goals to track conversions on your website. Make smarter business decisions with goals in Google Analytics.


Ultimate List of All Situations That Require a Google Analytics Annotation
How to Setup Google Analytics Annotations

A quick and easy guide to setting up annotations for your Google Analytics account and when to use them.



Getting Insights

how to track facebook ads with google analytics
How to Track Facebook Ads with Google Analytics

Ever wonder if you could track the success of your Facebook advertising efforts with Google Analytics? You can, and this video shows you exactly how.


choosing keywords
How to Find What Keywords Are Sending You Traffic in Google Analytics

This video walk-through shows you exactly how to find what keywords visitors are using to find your site – with Google Analytics.


Common Mistakes

Google Analytics - The Web's Measuring Tape

The Second Biggest Mistake Small Business Owners Make With Google Analytics

Analytics accounts often have quite a bit of room for improvement, but here’s one very common mistake I see small businesses make and what to do about it.


3 Clues Google Analytics Is Not Set Up Right
3 Clues Your Google Analytics Isn’t Setup Right

Not sure your Google Analytics is installed properly? Check out this video for 3 clues something might be off with your analytics set up.


vanity metric 300
The Vanity Metric That’s Killing Your Business

It can be tempting to focus on this metric but if you do, your business is doomed. Find out what the “vanity metric” is and what to do instead.


Still Lost?

If you’re still a little lost or just find all of this a wee bit overwhelming, check out my Free Google Analytics Quickstart Course that’ll walk you getting started step by step:

Free Course - Google Analytics Quickstart Email CourseFREE
Google Analytics Email Course

Get Started with Google Analytics.

Google Analytics is an awesome free tool for showing you where your web visitors are coming from & what they’re doing on your site.

But it only works if you have it set up right!

Whether you have Google Analytics up on your site or this is the first time you’ve heard of it, this 5-day email course will walk you through exactly what you need to do to get started (or make sure you’re setup right) with Google Analytics.



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