How to Track Your Facebook Ads with Google Analytics
Ever run an advertising campaign on Facebook? If you have, and you have Google Analytics set up for your site, you’ll notice that Google Analytics doesn’t auto-integrate this traffic for you.
Today’s quick video blog post walks you through the exact tweaks you need to make in order to make Google Analytics see that traffic the way it’s supposed to be seen.
The last (assumed) step here is that you’ll take that *new* URL that you created with the instructions in this video and enter that as your ad destination in your Facebook Ad Manager.
What do you think?
Ever run a Facebook ad campaign for your biz? Did you find this helpful? Let me know in the comments!
(P.S. – looking for the training I mentioned in the video? More details coming soon… get on the in-the-know list here)
Hey Liz,
This is a great video and you briefly touch on a subject but don’t go into detail, so I thought I would pose the question…
If you want to be more in depth and see exactly which variation of FB ad came to your site and actually purchased your product, how would you go about that?
Facebook only allows you to put in one url per campaign but allows multiple ads within the campaign…but with your method above you would only be able to see conversions from Facebook itself not an individual ad.
Reason I ask is to try and get a handle on what ads/demographics end up converting into real sales…allowing me a better ROI.
Would love to hear your thoughts on this…
Kind Regards,
Adam
Hey Adam – thanks for your comment! I’d have to take a look at your campaign for specific suggestions but you could certainly try splitting the ads into individual campaigns if you wanted that level of detail.
Hi Liz, you made a good video.
But, what should I do with the url once I have it? In which part of my google analytic account?
Thanks a lot!
Hi Silvia! Thanks for your comment. The URL goes in your Facebook ad, not Google Analytics
Hi, I’ve found some strange thing in my reports. For my Facebook ads tracking I used campaign tracking URL made by Google’s URL builder. Campaign source was Facebook and Medium was cpc. In Campaign reports of GA all data id fine. But unfortunately all FB ads traffic is also shown in Paid Search section. I guess this is because of “cpc” medium. Do you have any ideas on how ti fix this ?
Hey Stepan – try ‘ppc’ and see if that comes up in your Campaign section instead