3 Secrets to Developing an Email Marketing Incentive that Works
In the above video, I talk about the three secrets to developing an email marketing incentive that works for your small business.
The 52 Headline Hacks referenced in the video by Jon (not Josh) Morrow can be found on Copyblogger.




Hey Liz, Fun to see you on camera! As a former newspaper reporter, I know how important a good headline is, but I find myself being lazy when it comes to writing them. This is an important reminder of what I should be doing better.
thanks Monica! I’ve really enjoyed using the 52 Headline Hacks shortcut for a lot of my content (including the title for this post – ha!)
[...] 6 – Consider Incentives. MarketingExperiments did a study on incentives increasing sign-ups. Incentives can be a great way to increase opt-in conversion rates. Check out my quick video post to for 3 secrets to developing an email marketing incentive that works. [...]