Articles and tips on how to get the most out of your email marketing efforts.

03 JunMailChimp or AWeber: A Conversion Showdown

mailchimp vs aweber

Ever wonder which email marketing service provider you should use? Or if you should switch from one to the other? The two “big wigs” in the industry are AWeber (over 120,000 users) and its free competitor MailChimp (over 3 million users). And I’ve decided to find out which is the best – once and for […]

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08 AprMy Favorite Opt-In Offers

Opt-In Incentive Examples

Do you have an opt-in offer for your website? You know that nice little bonus for signing up for a newsletter? or a free download, toolkit or email course if you only give up your email address? It’s hard to get people to sign up just for your ‘newsletter’ anymore unless you show TREMENDOUS value, […]

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15 Oct11 Things Google Analytics Can Teach You About Your Email Marketing

Google Analytics Insights for Email Marketing

Ever wonder if all those emails you send out are working? I mean sure your email marketing service provider might be able to tell you if people opened your email, or even clicked, but ever wonder what those people are doing once they get to your site? The DMA puts email marketing’s ROI for 2011 […]

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03 SepEye-Catching Email Opt In Forms

Look up there!

Having an opt-in form on your website is the single most important marketing action you can take if you want to capture online leads into your sales funnel. But what makes a good opt-in form? Where should you put it? How do you encourage the most number of visitors to hand over their email addresses? […]

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30 JulHow to Improve Your Email Marketing Open Rate

improving average email open rates

So you have yourself a weekly newsletter – you have some subscribers, and you don’t mean to brag, but you also have some pretty rockin content. But, there’s a small problem. Problem? All of that sounds pretty good to me – what more could you want? Higher open rates. Ah. Your rockin’ email marketing content […]

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02 Jul6 Questions to Ask Before Starting Your Email Marketing Newsletter

subscriber inboxes

You keep hearing email marketing is king. Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51. - Direct Marketing Association “Power of Direct” (2011) So you know it’s important, and you want […]

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04 Jun9 Places to Find Ideas for Your Newsletter or Blog

Never Run Out of Email Newsletter Ideas Again

Do you have an email newsletter? or a blog? Send it out pretty often? Like twice a month? Or every week? Ever get into *overwhelm* mode with trying to come up with content week after week? Then this post is for you – to help you generate awesome content ideas for your newsletter that your […]

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30 Apr5 Reasons Why Email Marketing Service Providers are a MUST

your inbox is not for mass email

You’ve heard all the hype around email marketing, right? About how “email is still king” because it returns $40.56 for every dollar you put into it (in 2011, per the Direct Marketing Association). You might be thinking – what about social media? Isn’t that the more popular form of communication? Think – where to people […]

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02 Apr17 Ways to Get More Subscribers for Your List

ideas for growing your email list

Ah, email subscribers. The holy grail for any small (or otherwise) business owner. If you’re reading this, you probably already know the value of having an email marketing program – the value of owning the contact information of interested prospects. The Direct Marketing Association put email marketing’s ROI at $40.56 per $1 invested in 2011. […]

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05 MarCan I Add Them to My List? A Quick Checkup for Permission Marketing

emaillist

Seth Godin literally wrote the book on Permission Marketing. These days, all of us in the business of marketing our businesses have to play by the rules of the opt-in game. But it can be SO tempting to push the opt-in game boundaries in attempts to grow our lists – and sometimes we don’t even […]

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