Category Archives: Email Marketing
Articles and tips on how to get the most out of your email marketing efforts.
08 AprMy Favorite Opt-In Offers
Do you have an opt-in offer for your website? You know that nice little bonus for signing up for a newsletter? or a free download, toolkit or email course if you only give up your email address? It’s hard to get people to sign up just for your ‘newsletter’ anymore unless you show TREMENDOUS value, [...]
Read More ...15 Oct11 Things Google Analytics Can Teach You About Your Email Marketing
Ever wonder if all those emails you send out are working? I mean sure your email marketing service provider might be able to tell you if people opened your email, or even clicked, but ever wonder what those people are doing once they get to your site? The DMA puts email marketing’s ROI for 2011 [...]
Read More ...03 SepEye-Catching Email Opt In Forms
Having an opt-in form on your website is the single most important marketing action you can take if you want to capture online leads into your sales funnel. But what makes a good opt-in form? Where should you put it? How do you encourage the most number of visitors to hand over their email addresses? [...]
Read More ...30 JulHow to Improve Your Email Marketing Open Rate
So you have yourself a weekly newsletter – you have some subscribers, and you don’t mean to brag, but you also have some pretty rockin content. But, there’s a small problem. Problem? All of that sounds pretty good to me – what more could you want? Higher open rates. Ah. Your rockin’ email marketing content [...]
Read More ...02 Jul6 Questions to Ask Before Starting Your Email Marketing Newsletter
You keep hearing email marketing is king. Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51. - Direct Marketing Association ”Power of Direct” (2011) So you know it’s important, and you want [...]
Read More ...04 Jun9 Places to Find Ideas for Your Newsletter or Blog
Do you have an email newsletter? or a blog? Send it out pretty often? Like twice a month? Or every week? Ever get into *overwhelm* mode with trying to come up with content week after week? Then this post is for you – to help you generate awesome content ideas for your newsletter that your [...]
Read More ...30 Apr5 Reasons Why Email Marketing Service Providers are a MUST
You’ve heard all the hype around email marketing, right? About how “email is still king” because it returns $40.56 for every dollar you put into it (in 2011, per the Direct Marketing Association). You might be thinking – what about social media? Isn’t that the more popular form of communication? Think – where to people [...]
Read More ...02 Apr17 Ways to Get More Subscribers for Your List
Ah, email subscribers. The holy grail for any small (or otherwise) business owner. If you’re reading this, you probably already know the value of having an email marketing program – the value of owning the contact information of interested prospects. The Direct Marketing Association put email marketing’s ROI at $40.56 per $1 invested in 2011. [...]
Read More ...05 MarCan I Add Them to My List? A Quick Checkup for Permission Marketing
Seth Godin literally wrote the book on Permission Marketing. These days, all of us in the business of marketing our businesses have to play by the rules of the opt-in game. But it can be SO tempting to push the opt-in game boundaries in attempts to grow our lists – and sometimes we don’t even [...]
Read More ...30 Jan3 Things You Should NOT Let Your Email Marketing Service Do For You
Email marketing services like MailChimp, Aweber, Constant Contact, etc. are a great tool for managing your business’ email marketing program. However, they shouldn’t be doing everything for you – here’s three things you should not let your email marketing service do for you. 1 – Host Your Sign Up Forms Some email marketing services will [...]
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