Articles and tips on maximizing your use of Google Analytics for your small business.

05 NovThe Vanity Metric is Killing Your Business – The What, The Why & The What To Do Instead

vanity metric 1280

When it comes to business building, sometimes it can be slow going. You can put hours, days, months into it and feel like you’re not seeing the traction you *should* be seeing by now. Especially when you see “success” after success story in the blogosphere, you can feel like everyone’s getting there faster than you. […]

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08 SepGoogle Analytics Spam: How to Stop It In Its Tracks

how to stop google analytics spam visits - long

If you’re going “whaaaaa?” at the sound of that headline, don’t worry – let me explain: Spam in Google Analytics has always been a small percentage of what’s going on in your account – and for most of my clients, it’s been so small that it’s not even worth worrying about. However, sometime around the […]

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17 DecWhat Exactly Is Direct Traffic in Google Analytics?

Direct/none? What is Google Analytics trying to tell me? Note from Liz: Hey there! If you’re looking for some help with understanding Google Analytics, you might be interested in my 100% Free Google Analytics Quickstart course – takes you through these steps as well as a few extra tweaks to make sure you’re setup for […]

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12 AugThe Ultimate List of All Situations That Require a Google Analytics Annotation

Ultimate List of All Situations That Require a Google Analytics Annotation

Ever feel like when you look at your Google Analytics data that it doesn’t quite tell the FULL story? Like, what about that huge spike of traffic in July that’s coming in as direct? What caused that traffic? Or didn’t our website go down last year for a few days? When was that? There are […]

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17 JunWhat is Google Analytics? (Explained in Plain English)


I can’t believe it’s taken me so long to write this post. I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face: “I just don’t know even know where to begin when I log in Google Analytics. […]

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18 FebThe Problem with Your Favorite Social Media Tracking Tool

Listen. I’m a huuuuge fan of these social media tools that let us schedule things ahead of time and spread out our messages. (I know you don’t want me tweeting at you every minute for an hour straight just because that’s when I happen to open up Twitter, right?) BUT. There’s a huuuuuuge problem with […]

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11 FebThe Secret Power From Being Immune to Shiny Object Syndrome

Business Success Secret: Being Immune to Shiny Object Syndrome

(This is the second in a series. Check out the first post, “Before You Buy Your Next Info Product – Read This” here). What does it look like when you’re NOT chasing every shiny new marketing trend? What does it look like when you KNOW what works for your business? What does it look like […]

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04 FebBefore You Buy Your Next Info Product, Read This

Before You Buy Your Next Info Product - Read This

I know, I know. There can be a looooooot of hype when it comes to Major Info Product Launch Season. And you can, well, easily get caught up in said hype. But please, please, before you whip out your credit card this Major Info Product Launch Season (or even the next one), read this. My […]

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25 MarAsk the Experts: Where do you find your customers online? [Part 2]

I absolutely *love* getting a sneak peek behind the curtain of the businesses of some of my favorite people online. It always sparks an idea for my own business with the added TMZ-flare of finding out successful entrepreneurs “secrets.” This is a follow-up piece to the hugely popular first installment, Ask the Experts: Where Do […]

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11 MarFree Webinar: Google Analytics Demystified

Free Google Analytics Webinar

Ever wonder if the marketing you’re doing for your business is actually working? if you’re wasting your time? what the *real* ROI is for everything you’re doing? In this free webinar, I’ll be sharing EXACTLY how to answer these questions with Google Analytics. Thursday, March 21 1pm EST Find out: What to focus on in […]

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