Articles and tips on maximizing your use of Google Analytics for your small business.

07 JunGoogle Analytics Accuracy: Is Your Data Lying To You?

google analytics errors

You know I love Google Analytics. And I desperately want you to install it on your website if you haven’t already.  When you have Google Analytics working for your biz, every piece of your marketing puzzle is able to be the most efficient ROI machine it can possibly be for your biz. Unicorns dance, free […]

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24 MayWhy Your Web Developer Shouldn’t Handle Your Analytics

web guy analytics 1200x900

Apologies to web guys and gals everywhere BUT… Your web developer shouldn’t handle your Web Analytics. AKA your Google Analytics. Hear me out – Often when I talk with a potential client or just someone who would be a good fit while out and about in the world, the subject of Google Analytics comes up. And, […]

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28 JanGoogle Analytics vs SquareSpace Metrics vs JetPack Stats: Why Don’t They Match Up?

why google analytics won't match squarespace metrics

One of the most asked questions I get when working with Google Analytics clients is *why* don’t the numbers they see inside Google Analytics match up with the numbers they’re seeing elsewhere. Whether that’s SquareSpace Metrics, or Jetpack Stats, or Shopify Traffic Stats, or …. The answer is the same. The truth is – no […]

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14 JanYour 2016 Growth Plans For Your Business Will Fail. Here’s Why.

reason your business plans will fail

Happy New Year! With the new year, comes new plans. New dreams of business growth and what will DEFINITELY work for you this year. I hate to break it to you – but your 2016 plans are setup to fail. Unless you’re doing this one critical piece of planning that is. What’s that? Why, checking […]

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05 NovThe Vanity Metric is Killing Your Business – The What, The Why & The What To Do Instead

vanity metric 1280

When it comes to business building, sometimes it can be slow going. You can put hours, days, months into it and feel like you’re not seeing the traction you *should* be seeing by now. Especially when you see “success” after success story in the blogosphere, you can feel like everyone’s getting there faster than you. […]

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08 SepGoogle Analytics Spam: How to Stop It In Its Tracks

how to stop google analytics spam visits - long

If you’re going “whaaaaa?” at the sound of that headline, don’t worry – let me explain: Spam in Google Analytics has always been a small percentage of what’s going on in your account – and for most of my clients, it’s been so small that it’s not even worth worrying about. However, sometime around the […]

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17 DecWhat Exactly Is Direct Traffic in Google Analytics?

Direct/none? What is Google Analytics trying to tell me? Note from Liz: Hey there! If you’re looking for some help with understanding Google Analytics, you might be interested in my 100% Free Google Analytics Quickstart course – takes you through these steps as well as a few extra tweaks to make sure you’re setup for […]

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12 AugThe Ultimate List of All Situations That Require a Google Analytics Annotation

Ultimate List of All Situations That Require a Google Analytics Annotation

Ever feel like when you look at your Google Analytics data that it doesn’t quite tell the FULL story? Like, what about that huge spike of traffic in July that’s coming in as direct? What caused that traffic? Or didn’t our website go down last year for a few days? When was that? There are […]

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17 JunWhat is Google Analytics? (Explained in Plain English)


I can’t believe it’s taken me so long to write this post. I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face: “I just don’t know even know where to begin when I log in Google Analytics. […]

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18 FebThe Problem with Your Favorite Social Media Tracking Tool

Listen. I’m a huuuuge fan of these social media tools that let us schedule things ahead of time and spread out our messages. (I know you don’t want me tweeting at you every minute for an hour straight just because that’s when I happen to open up Twitter, right?) BUT. There’s a huuuuuuge problem with […]

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