Articles and tips for running a successful Google Adwords campaign.

05 Oct{For Photographers} How to Kill It With Holiday Photo Sessions & Card Orders This Year (Even with No Website Traffic)

how to book more holiday photo sessions long graphic

Are you a photographer? Does part of the money you make each year come from selling holiday cards to clients? Or would you like it to be? The trick to doubling, tripling or simply increasing your revenue from holiday cards is all about timing. Exactly when do you start to pitch clients on holiday cards? […]

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03 DecInsanely Useful Adwords Checklist

Adwords checklist for new advertisers

This is not a checklist for your big budget advertisers. This is a checklist for I-need-more-customers-now advertisers. The kind of advertisers who are just small businesses looking to keep their spend LOW while only bringing in ready-to-purchase leads. Sound like a checklist for you? Keep reading. #1 – Get yourself an advertising credit. If you’re […]

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26 NovFree Webinar: Spilling My Google Adwords Secrets

Free Webinar - Spilling My Google Adwords Secrets

Ever wanted to cut in line with the search results? Curious about Google Adwords but terrified you’ll spend WAY too much money and get little to nothing in return? In this free webinar, I’ll be spilling all my Google Adwords secrets. Thursday, December 6 1pm EST Find out: How to do keyword research the RIGHT […]

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20 AugHow to Safely Share Access to Your Google Adwords Account

sharing your adwords account

If you’ve ever been involved in a Google Adwords campaign, you know there’s a LOT of moving pieces to keep track of to ensure a successful campaign. From keywords, to geographic targeting, to monitoring campaign performance and making needed adjustments to your ad placements, bids, keywords, ads, ad text, etc. – it can be a […]

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16 JulWhat is PPC? A Simple Guide to Pay-Per-Click Marketing

What is Pay-Per-Click Advertising?

PPC, CPC, CPA… many acronymns when it comes to online advertising – what do they mean? And what should you & your small business be paying attention to? PPC stands for Pay-Per-Click – which refers to any online advertising where the advertiser pays a certain fee per click on his or her ad. You have […]

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18 JunHow to Set Up Google Adwords Conversion Tracking

Tracking down Adwords Conversions with Google Analytics

Have you ever used Google Adwords to drive traffic to your site? Adwords can be a great way to immediately increase the amount of eyeballs on your site. Though, with Adwords, you’re paying for every click, so it makes sense that you’d want to make sure you’re getting your money’s worth, right? I agree that […]

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14 MayWhat the Heck is The Display Network?

What the Heck is the Google Adwords Display Network?

Ever run a Google Adwords campaign? If so, you may have noticed Google “recommends” for new users to run their ads on both the Google Search and Google Display Networks. Search – that’s easy enough to understand, those are the ads we’re all used to seeing next to and above our search results when we […]

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09 AprHow to Get the Most Out of Your Adwords Dollar

Get More Out of Your Adwords Dollar

The number one concern for any beginner Adwords advertiser is the BILL from Google and how to keep it from running up without results. A very valid concern for ANY marketing activity is how to make sure you’re getting the most value for your dollar/time/etc. So how do you make sure you’re getting the most […]

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27 Feb7 Deadly Google Adwords Sins

deadly adwords

If you’re looking for a quick way to get to the top of the search engine results, a Google Adwords campaign can get you there (for a price). A properly set up Google Adwords account means your business is being displayed to users who are actively searching for what you have to offer and you’re […]

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23 JanMy Secret Use of Adwords

top secret stamp

Google Adwords is not best used for getting traffic to your site. Read that again. It’s true – I don’t believe in using Adwords simply for buying traffic. Long-term, I think that strategy often costs more. HOWEVER, I do believe Adwords is a great first step for search engine optimization. Buying traffic (or using a […]

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