13 FebHow to Set Up Google Analytics Goals & Conversion Tracking
My first piece of advice to any new client or prospect looking for marketing advice for their website is to install Google Analytics. Having access to data on where your visitors are coming from and what content they find most interesting is one of the most powerful tools you can have as a small business […]
Read More ...06 FebWriting for Conversion: The Hook, Line & Sinker Method
This is a guest post by Melanie Lundheim. In today’s Digital Age, people, products, and information are a single click away. With such convenience, we tend to get sucked in to email, blogs, news sites, forums and social networking groups that compete for our time. Before we know it, minutes – even hours – can […]
Read More ...23 JanMy Secret Use of Adwords
Google Adwords is not best used for getting traffic to your site. Read that again. It’s true – I don’t believe in using Adwords simply for buying traffic. Long-term, I think that strategy often costs more. HOWEVER, I do believe Adwords is a great first step for search engine optimization. Buying traffic (or using a […]
Read More ...16 Jan3 Steps to Increasing Conversion with Design
This is a guest post from Alex Sobieski. When I was just starting out after college, I started a little screen printing business. I knew a little about internet marketing (emphasis on little!), but I had a few misconceptions. My initial strategy was to sign up for all the free directories I could, followed by […]
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