Articles on how to increase conversion for your small business website.

03 JunMailChimp or AWeber: A Conversion Showdown

mailchimp vs aweber

Ever wonder which email marketing service provider you should use? Or if you should switch from one to the other? The two “big wigs” in the industry are AWeber (over 120,000 users) and its free competitor MailChimp (over 3 million users). And I’ve decided to find out which is the best – once and for […]

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13 MayThe SEO Secret to Dominating the Search Results (without being #1)

The SEO Secret to Dominating the Search Results (without being number 1)

That’s a very promising headline, isn’t? What do I mean by ‘dominate’ the search results? I mean with this one thing you can be #7, #12, #16 and still get the most traffic from a particular search phrase. How? By having the best search engine ad. Your Secret SEO Copywriting Weapon (hint: it’s not keyword […]

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08 AprMy Favorite Opt-In Offers

Opt-In Incentive Examples

Do you have an opt-in offer for your website? You know that nice little bonus for signing up for a newsletter? or a free download, toolkit or email course if you only give up your email address? It’s hard to get people to sign up just for your ‘newsletter’ anymore unless you show TREMENDOUS value, […]

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24 SepHow to Increase Your Conversion Rates by 26%

Conversion with Pie

This is a guest post by Megan Eckman. We humans crave social proof. We want to buy the shoes Lady Gaga says are awesome. We want to read the book Stephen King reviewed favorably. And we definitely want to buy what our best friends are buying. In fact, in a study done by Marketance, adding […]

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03 SepEye-Catching Email Opt In Forms

Look up there!

Having an opt-in form on your website is the single most important marketing action you can take if you want to capture online leads into your sales funnel. But what makes a good opt-in form? Where should you put it? How do you encourage the most number of visitors to hand over their email addresses? […]

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02 Apr17 Ways to Get More Subscribers for Your List

ideas for growing your email list

Ah, email subscribers. The holy grail for any small (or otherwise) business owner. If you’re reading this, you probably already know the value of having an email marketing program – the value of owning the contact information of interested prospects. The Direct Marketing Association put email marketing’s ROI at $40.56 per $1 invested in 2011. […]

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26 MarWhat is a Google Analytics Funnel? (and Why Should You Care)


If you have not yet been introduced to the Google Analytics funnel, let me do the honors. The Google Analytics funnel is a way to see what parts of your website sales funnels have holes in them. Don’t think your website has sales funnels? If you’re running a business, you absolutely do. The funnel is […]

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13 FebHow to Set Up Google Analytics Goals & Conversion Tracking

Hitting Google Analytics Goals and Targets

My first piece of advice to any new client or prospect looking for marketing advice for their website is to install Google Analytics. Having access to data on where your visitors are coming from and what content they find most interesting is one of the most powerful tools you can have as a small business […]

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06 FebWriting for Conversion: The Hook, Line & Sinker Method

Convert with Melanie's Hook, Line & Sinker Method

This is a guest post by Melanie Lundheim. In today’s Digital Age, people, products, and information are a single click away. With such convenience, we tend to get sucked in to email, blogs, news sites, forums and social networking groups that compete for our time. Before we know it, minutes – even hours – can […]

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23 JanMy Secret Use of Adwords

top secret stamp

Google Adwords is not best used for getting traffic to your site. Read that again. It’s true – I don’t believe in using Adwords simply for buying traffic. Long-term, I think that strategy often costs more. HOWEVER, I do believe Adwords is a great first step for search engine optimization. Buying traffic (or using a […]

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