MailChimp or AWeber: A Conversion Showdown
Ever wonder which email marketing service provider you should use? Or if you should switch from one to the other?
And I’ve decided to find out which is the best – once and for all.
How am I deciding?
I’m basing it off of the first step – do people actually end up on my list after the double opt-in?
I’ve heard rumors and have experienced myself a few unexplained missing confirmation emails from my current service provider – MailChimp.
I’m embarking on this experiment to find out which email service provider has better delivery rates at the most important step – the step where that casual visitor becomes an active member of your community.
December 2, 2013 Update
I ran the Google Content Experiment using Google Analytics to determine the winner – AWeber or MailChimp – for which email provider performs better at getting subscribers on your list from the first initial step – signing up & confirming their email.
The two pages were EXACTLY the same except for the which email provider they sent the subscriber’s email to. A very plain, default subscribe form.
You can view the exact results in this screenshot:
The screenshot is of my Google Analytics account and clearly shows that AWeber ended up confirming more sign-ups than MailChimp.
What conclusion can we draw here? Hard to say exactly.
It could be that AWeber has better deliverability rates (aka is better at avoiding the spam bin or just getting to inboxes in general).
It could be that the default email from AWeber is more effective at getting people to confirm their email address.
Either way, from this one experiment anyway, it looks like AWeber may pay off in the long run in getting you more subscribers for your email list.
Curious about how Google Content Experiments work? Check out this post Analytics Advocate Daniel Weisberg.
Will I be making the complete switch from MailChimp to AWeber? I’ll certainly be experimenting with it
UPDATE: As some of the comments have pointed out – I wanted to make one point clear – MailChimp CAN and DOES convert opt-ins for you – I’ve used MailChimp from day one and have an actual newsletter list. The zero in the above screenshot is not to imply that MailChimp will NOT give you subscribers – that’s a wrong conclusion. It’s just that in this time period, AWeber converted more. I’m not the only one who’s come to the “maybe AWeber grows your email list faster” conclusion – check out this post from Think Traffic on the subject: http://thinktraffic.net/why-i-switched-from-mailchimp-to-aweber
Over to You
What email marketing service provider do you use? AWeber? MailChimp? Something else? None? Do you think this experiment result will have any impact on who you use? Let me know in the comments!