The Blog
06 AugHow NOT to Hire Your First Virtual Assistant
5 Mistakes to Avoid When Hiring Your First Virtual Assistant This is a guest post by Terra Bohlmann. Starting your own business can be one of the most exciting things in your life. As a business owner, it is common for your business to become so intertwined with your everyday life that it leads to […]
Read More ...30 JulHow to Improve Your Email Marketing Open Rate
So you have yourself a weekly newsletter – you have some subscribers, and you don’t mean to brag, but you also have some pretty rockin content. But, there’s a small problem. Problem? All of that sounds pretty good to me – what more could you want? Higher open rates. Ah. Your rockin’ email marketing content […]
Read More ...23 Jul3 SEO Mistakes That Are Easy to Make
Let’s face it, SEO can be hard when you’re not sure what you’re doing. Here are just 3 SEO mistakes that can be easy to make: (Check out my post on what is SEO first if you’re not sure) 1 – Trying to Optimize for Misspelled Keywords I know, I know – you’d thought you’d […]
Read More ...16 JulWhat is PPC? A Simple Guide to Pay-Per-Click Marketing
PPC, CPC, CPA…..so many acronymns when it comes to online advertising – what do they mean? And what should you & your small business be paying attention to? PPC stands for Pay-Per-Click – which refers to any online advertising where the advertiser pays a certain fee per click on his or her ad. You have […]
Read More ...09 JulWhat the Heck is a Bounce Rate?
If you have Google Analytics installed, or even if you don’t, you might have heard people discussing the phrase “bounce rate” when talking about their website. Bounce Rate? What the heck does that mean? The official word from Google is: Bounce rate is the percentage of single-page visits or visits in which the person left your […]
Read More ...02 Jul6 Questions to Ask Before Starting Your Email Marketing Newsletter
You keep hearing email marketing is king. Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51. – Direct Marketing Association “Power of Direct” (2011) So you know it’s important, and you want […]
Read More ...25 JunWhat Is SEO?
You may have heard the term SEO thrown around a lot by marketers and other businesses in the online world. But what is it? Why should it concern you? SEO stands for search engine optimization. It’s about trying to get the search engines to recognize and display your website in search rankings when searchers are […]
Read More ...18 JunHow to Set Up Google Adwords Conversion Tracking
Have you ever used Google Adwords to drive traffic to your site? Adwords can be a great way to immediately increase the amount of eyeballs on your site. Though, with Adwords, you’re paying for every click, so it makes sense that you’d want to make sure you’re getting your money’s worth, right? I agree that […]
Read More ...11 JunThe Second Biggest Google Analytics Mistake Small Business Owners Make
Confession: I am a *wee* bit obsessed with Google Analytics. Which is probably why I spot these analytics “mistakes” (or rather, opportunities for improvement for those drinking glasses half-full? ) more than your average gal. There’s often quite a bit of room for improvement when it comes to how small businesses have configured their analytics […]
Read More ...04 Jun9 Places to Find Ideas for Your Newsletter or Blog
Do you have an email newsletter? or a blog? Send it out pretty often? Like twice a month? Or every week? Ever get into *overwhelm* mode with trying to come up with content week after week? Then this post is for you – to help you generate awesome content ideas for your newsletter that your […]
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