The Blog
19 MarYour Pocket-Size Checklist for On-Site SEO
The first step I take with almost any client looking to increase traffic to their site is a search engine optimization (SEO) evaluation. Part of that is making sure you’re doing everything you can ON your site to make it search-engine friendly. Not sure you’ve got all your bases covered? Or don’t know exactly what […]
Read More ...12 MarWhy Measuring Your Social Media Success Is A Waste Of Time
This is a guest post from Alicia Cowan. If you spend enough time online using social media to market your business, researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. You may even […]
Read More ...05 MarCan I Add Them to My List? A Quick Checkup for Permission Marketing
Seth Godin literally wrote the book on Permission Marketing. These days, all of us in the business of marketing our businesses have to play by the rules of the opt-in game. But it can be SO tempting to push the opt-in game boundaries in attempts to grow our lists – and sometimes we don’t even […]
Read More ...27 Feb7 Deadly Google Adwords Sins
If you’re looking for a quick way to get to the top of the search engine results, a Google Adwords campaign can get you there (for a price). A properly set up Google Adwords account means your business is being displayed to users who are actively searching for what you have to offer and you’re […]
Read More ...20 FebHow to Choose Keywords for Your Website
Have you ever tried to rank higher in Google for a specific search term or phrase? Those specific search terms or phrases are called keywords. Keyword research and selection is at the core of any good SEO (search engine optimization) strategy. How do you go about choosing keywords to pursue for your website? Here are […]
Read More ...13 FebHow to Set Up Google Analytics Goals & Conversion Tracking
My first piece of advice to any new client or prospect looking for marketing advice for their website is to install Google Analytics. Having access to data on where your visitors are coming from and what content they find most interesting is one of the most powerful tools you can have as a small business […]
Read More ...06 FebWriting for Conversion: The Hook, Line & Sinker Method
This is a guest post by Melanie Lundheim. In today’s Digital Age, people, products, and information are a single click away. With such convenience, we tend to get sucked in to email, blogs, news sites, forums and social networking groups that compete for our time. Before we know it, minutes – even hours – can […]
Read More ...30 Jan3 Things You Should NOT Let Your Email Marketing Service Do For You
Email marketing services like MailChimp, Aweber, Constant Contact, etc. are a great tool for managing your business’ email marketing program. However, they shouldn’t be doing everything for you – here’s three things you should not let your email marketing service do for you. 1 – Host Your Sign Up Forms Some email marketing services will […]
Read More ...23 JanMy Secret Use of Adwords
Google Adwords is not best used for getting traffic to your site. Read that again. It’s true – I don’t believe in using Adwords simply for buying traffic. Long-term, I think that strategy often costs more. HOWEVER, I do believe Adwords is a great first step for search engine optimization. Buying traffic (or using a […]
Read More ...16 Jan3 Steps to Increasing Conversion with Design
This is a guest post from Alex Sobieski. When I was just starting out after college, I started a little screen printing business. I knew a little about internet marketing (emphasis on little!), but I had a few misconceptions. My initial strategy was to sign up for all the free directories I could, followed by […]
Read More ...
