The Blog
28 MaySEO for Flash Websites
Does your website use Adobe Flash or is it built entirely in Flash? (Not sure? Visit your site and right click – is “About Adobe Flash Player” one of the menu options? You have a Flash site.) Although it might *look* cool (especially for portfolio sites), Flash is not the best format for search engines […]
Read More ...21 May5 Ways To Save Time With Google Reader
This is a guest post by Natasha Vorompiova. Do you hire someone to handle your social media or do you just not sleep at night? The entrepreneur who posed this question was trying to keep things light, but he raised a serious issue about how we can manage our time. We all know that we need […]
Read More ...14 MayWhat the Heck is The Display Network?
Ever run a Google Adwords campaign? If so, you may have noticed Google “recommends” for new users to run their ads on both the Google Search and Google Display Networks. Search – that’s easy enough to understand, those are the ads we’re all used to seeing next to and above our search results when we […]
Read More ...07 May19 Things Google Analytics Can Teach You About Your Small Business
Google Analytics – the best free tool on the web for your small business. Have you heard of it? Perhaps you have, but you’re a little hesitant to get into anything that means looking at a bunch of data or installing some sort of foreign code on your website. I have a short bit of […]
Read More ...30 Apr5 Reasons Why Email Marketing Service Providers are a MUST
You’ve heard all the hype around email marketing, right? About how “email is still king” because it returns $40.56 for every dollar you put into it (in 2011, per the Direct Marketing Association). You might be thinking – what about social media? Isn’t that the more popular form of communication? Think – where to people […]
Read More ...23 Apr3 Steps to Rank Better Locally
Are you a business that would like more business from your immediate surrounding area? A local shop, bakery, hairdresser or even a wanting-more-local clients consultant or freelancer? This guide is for you – a beginner’s guide to getting more LOCAL eyeballs on your website. 1 – Use Your Head(er) Do you have a physical address? […]
Read More ...16 AprSigns You May Be Signing Up for an SEO Scam
Search engine optimization, when done right, can get your site a lot more traffic from your target customers. The sad truth of the SEO industry is that there are a lot of scammers out there who don’t do it right. In an effort to keep you from giving your money to one of these con-artists, […]
Read More ...09 AprHow to Get the Most Out of Your Adwords Dollar
The number one concern for any beginner Adwords advertiser is the BILL from Google and how to keep it from running up without results. A very valid concern for ANY marketing activity is how to make sure you’re getting the most value for your dollar/time/etc. So how do you make sure you’re getting the most […]
Read More ...02 Apr17 Ways to Get More Subscribers for Your List
Ah, email subscribers. The holy grail for any small (or otherwise) business owner. If you’re reading this, you probably already know the value of having an email marketing program – the value of owning the contact information of interested prospects. The Direct Marketing Association put email marketing’s ROI at $40.56 per $1 invested in 2011. […]
Read More ...26 MarWhat is a Google Analytics Funnel? (and Why Should You Care)
If you have not yet been introduced to the Google Analytics funnel, let me do the honors. The Google Analytics funnel is a way to see what parts of your website sales funnels have holes in them. Don’t think your website has sales funnels? If you’re running a business, you absolutely do. The funnel is […]
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